2027 Marketing Calendar: Every Key Date, Month by Month

The U.S. marketing calendar for 2027, month by month: federal holidays and observed dates, heritage months, the Super Bowl on Valentine's Day, Easter, Thanksgiving week and the holidays, with official sources.

Published on October 1, 2026 · Strategy

The biggest U.S. marketing moments of 2027 are the Super Bowl and Valentine's Day (both Sunday, February 14), Easter (March 28), Mother's Day (May 9), Memorial Day (May 31), Father's Day (June 20), the Fourth of July, Labor Day (September 6), Halloween, Thanksgiving (November 25), Black Friday (November 26), Cyber Monday (November 29) and the December holidays. This calendar lays them out month by month, with federal holidays, heritage months and official sources.

Every date below was checked against an official source or calculated from its official rule. To turn this calendar into a publishing plan, start with our guide to building a content strategy in one hour, then use our monthly guides, beginning with What to post in January.

What are the key marketing dates of 2027, month by month?

What are the federal holidays in 2027?

The U.S. Office of Personnel Management publishes the official list. When a holiday falls on a Saturday it is usually observed on the Friday before, and when it falls on a Sunday, on the Monday after. That matters for your "we're closed" posts: banks, post offices and many offices follow the observed date.

Because New Year's Day 2028 falls on a Saturday, the same weekend rule puts its observed holiday on Friday, December 31, 2027.

How are the moving dates calculated?

• Thanksgiving is the fourth Thursday of November; Black Friday is the day after, Cyber Monday the Monday after, and GivingTuesday the Tuesday after.
• Mother's Day is the second Sunday of May, and Father's Day the third Sunday of June.
• Daylight saving time starts on the second Sunday of March and ends on the first Sunday of November.
• Easter falls on March 28 in 2027, which puts Mardi Gras 47 days earlier, on February 9.
• Jewish holidays begin at sundown the evening before; Passover and Hanukkah dates above come from Hebcal.
• The tax deadline is usually April 15, but the IRS can move it; check the IRS announcement for the 2027 filing season.

What makes 2027 unusual?

The NFL scheduled Super Bowl LXI for Sunday, February 14, 2027, at SoFi Stadium in Inglewood, California. That puts one of the most-watched broadcasts of the year on Valentine's Day. For restaurants, bars and gift brands, it means choosing a lane (game-day food or date night) or explicitly offering both. Easter is also early, on March 28, so spring campaigns for Easter need to be ready in February.

How do you use this calendar quarter by quarter?

Q1: reset and winter moments

January is about fresh starts, returns and MLK Day of service; February stacks Black History Month, the Super Bowl, Valentine's Day and Presidents' Day weekend sales; March brings St. Patrick's Day and an early Easter. Chocolate makers and bakeries should plan Easter in early February.

Q2: family holidays and heritage months

April is quieter after Easter, which makes it a good month for evergreen content. May carries Mother's Day and Memorial Day, the unofficial start of summer; June carries Pride, Juneteenth and Father's Day. If you post for a heritage month, do it with substance: people, history, partnerships, not a logo swap.

Q3: summer and back to school

July and August slow down for many B2B businesses but not for travel, food and leisure. Back-to-school dates vary by district, so check your local calendar before you plan. Labor Day on September 6 closes the summer.

Q4: the holiday stretch

Halloween, then a November built around Veterans Day, Thanksgiving and the five-day run from Black Friday to GivingTuesday, then December's holidays. Our guides What to post in November, What to post in December and our 40 holiday content ideas carry over from year to year: only the dates change.

Which moments matter most for your business?

How far ahead should you prepare each moment?

1. Six to eight weeks for major retail moments (Black Friday, the holidays, Mother's Day): offer, visuals, stock.
2. Three to four weeks for holidays with dedicated products (Easter, Valentine's Day, the Super Bowl).
3. One to two weeks for awareness days and federal holidays: one post, one hours Story.

These lead times are rules of thumb, not standards: adjust them to your production and shipping times. Scheduling posts in a publishing calendar keeps you from discovering a date the night before.

How Oposto helps you follow this calendar

Oposto learns your brand from your website and builds a campaign for each moment in a calendar: posts, image carousels, design carousels and short videos with voiceover and captions, adapted to each network. You approve, it publishes on schedule to Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, X and Pinterest, then measures what worked so next year starts from real results. Try Oposto for free, no credit card required.

Frequently asked questions

When is Easter 2027?

Easter is Sunday, March 28, 2027. Mardi Gras falls 47 days earlier, on Tuesday, February 9.

When is the Super Bowl in 2027?

Super Bowl LXI is scheduled for Sunday, February 14, 2027, at SoFi Stadium in Inglewood, California, the same day as Valentine's Day.

When is Black Friday 2027?

Black Friday 2027 is Friday, November 26, the day after Thanksgiving (Thursday, November 25). Cyber Monday is November 29 and GivingTuesday is November 30.

When are Mother's Day and Father's Day 2027?

Mother's Day is Sunday, May 9, 2027 (second Sunday of May), and Father's Day is Sunday, June 20, 2027 (third Sunday of June).

Which 2027 federal holidays fall on a weekend?

Juneteenth (Saturday, observed Friday, June 18), Independence Day (Sunday, observed Monday, July 5) and Christmas (Saturday, observed Friday, December 24).