Features / CONTENT DNA
Content DNA is your brand's profile in Oposto: your tone of voice, colors, fonts, logo, products, audience and the rules to follow. Oposto reads it before creating every post, carousel or video.
Your logo, your colors, your voice, your rules. Everything centralized and automatically injected into every piece of generated content. Never off-brand again.
Logo, color palette, primary and secondary fonts. Defined once, automatically applied to every carousel, infographic, and video.
Tone, personality, character traits, wording examples. The AI writes exactly as you would, with the same energy, the same vocabulary.
Strict rules the AI never breaks. "Always use first name", "Never use jargon", "No emojis on LinkedIn". You decide, the AI obeys.
Names, descriptions, prices, features, images. Your entire catalog is integrated. The AI mentions products naturally in your posts.
A guided conversation to define your brand. Describe it in a few sentences, upload your documents: the AI structures everything automatically.
The AI learns from every exchange AND from your real performance: it pulls the stats from your published posts (reach, engagement, best formats and time slots) and reinjects them into your next creations. The more you publish, the sharper it gets.
Give your URL and the AI automatically extracts colors, content and style from your website. Your brand DNA pre-filled in 30 seconds.
Your competitors integrated directly into your content DNA. The AI knows what they do and helps you differentiate.
It is your brand's profile in Oposto. It brings together your tone of voice, colors, fonts, logo, products, audience and rules (what to always do and what to avoid). Oposto uses it for every piece of content it creates for you, so your posts sound like you without explaining everything again.
When you sign up, you give your website address or your brand name. Oposto reads your website and what it finds about you, then fills in your Content DNA. You review and correct it before creating your first posts.
Yes, at any time. Every section can be edited from your project's Content DNA page, or simply by asking the assistant in the chat.
Yes. Every week you use Oposto, it adds to your Content DNA what it learns from the results of your published posts and from new content on your website. These additions never replace what you wrote yourself.
Brand guidelines describe your brand for people. Content DNA is read by Oposto every time it creates something, and it goes beyond visuals: your tone, products, audience and writing rules are in it too.