What to Post in February: Valentine's, Super Bowl and More
February 2027 key dates (Black History Month, Lunar New Year, Mardi Gras, Super Bowl LXI on Valentine's Day, Presidents' Day), angles by business type and twelve post ideas.
· Content creation
In February, plan around Black History Month all month, Lunar New Year (Saturday, February 6, 2027), Mardi Gras (Tuesday, February 9), and a rare collision: Super Bowl LXI and Valentine's Day on the same Sunday, February 14. Presidents' Day follows on Monday, February 15, a classic weekend for sales. Groundhog Day on February 2 is a light, easy bonus.
All of these dates are in our 2027 marketing calendar, which covers the full year with official sources. This guide zooms in on February: angles by business type, ready-to-use post ideas and what to prepare in January.
What are the key dates in February 2027?
| Date | Moment | Best for | Content idea |
|---|---|---|---|
| All month | Black History Month | Everyone, especially brands with real community ties | Spotlights, history, partnerships |
| Tuesday, Feb 2 | Groundhog Day | Cafés, local shops, playful brands | "Six more weeks of winter?" poll |
| Saturday, Feb 6 | Lunar New Year (Year of the Goat) | Restaurants, grocers, brands whose customers celebrate it | Menus, traditions, greetings |
| Tuesday, Feb 9 | Mardi Gras | Bakeries, bars, restaurants, party supply stores | King cake, paczki, recipes |
| Sunday, Feb 14 | Super Bowl LXI | Bars, restaurants, grocers, delivery, TV and electronics | Game-day menus, pre-orders |
| Sunday, Feb 14 | Valentine's Day | Florists, restaurants, chocolatiers, jewelers, beauty | Gift guides, reservations |
| Monday, Feb 15 | Presidents' Day (Washington's Birthday, federal holiday) | Retail, ecommerce, furniture, mattresses, cars | Long-weekend offers |
| Late February | Planning for March | Everyone | Women's History Month, St. Patrick's Day, Easter (March 28) |
Presidents' Day comes from the OPM federal holiday list, and the Super Bowl date from the NFL's announcement. Mardi Gras falls 47 days before Easter.
How do you post about Black History Month with substance?
Black History Month runs through February. Audiences notice the difference between a brand that shows up with substance and one that swaps a logo color for a week.
- Spotlight real people: Black founders, makers, suppliers or team members you work with, with their consent and in their words.
- Share local history: a museum, a historic site or a local figure, with a link to learn more.
- Make it concrete: a partnership, a supplier program or a donation, only if it's real and ongoing.
- Recommend: books, films or businesses worth supporting, from a bookstore or a café like Nord Coffee.
What should you post for Lunar New Year and Mardi Gras?
Lunar New Year is celebrated across many Asian communities. If your customers celebrate it, post your special menu, products or decorations, and get the details right (it's the Year of the Goat, also called Sheep or Ram). If they don't, there's no need to force it.
Mardi Gras is a big food moment in some regions:
- Bakeries: king cake in a short video, from dough to decoration, plus pre-order deadlines.
- Bars and restaurants: your Fat Tuesday menu or event.
- Party and craft stores: DIY mask or costume ideas.
How do you handle Super Bowl Sunday landing on Valentine's Day?
This is the first time the Super Bowl has been scheduled on Valentine's Day. For many households, February 14, 2027, will be a choice or a compromise. That opens clear content angles:
- Pick a lane: a sports bar goes all-in on the game; a fine-dining restaurant goes all-in on date night.
- Offer both: "date night before kickoff" or a Saturday, February 13, Valentine's dinner for fans.
- Lean into the tension: a lighthearted poll, "game or date?", works for almost any brand.
- Delivery and takeout: bundles that work for a watch party or a night in.
One caution: "Super Bowl" and the NFL's logos are trademarks, and non-sponsors commonly say "the big game" instead in promotional posts. If you want to use the name in an ad or offer, check the rules first.
How do you get the most out of Valentine's Day?
Valentine's Day is on a Sunday in 2027, which spreads dinners across the weekend. Five angles by business:
- Restaurant: the weekend menu, remaining time slots, a video of dessert being plated.
- Florist: the ordering deadline, and a carousel "which flower says what."
- Chocolatier or bakery: making the Valentine's piece, then pickup windows.
- Jewelry, beauty, fashion: a gift guide by budget, with real prices.
- Any brand: a broader angle, such as friendship or love for your craft, so the post doesn't leave anyone out.
What should you post for Presidents' Day weekend?
Presidents' Day weekend is a traditional sales moment for furniture, mattresses, appliances and cars. If you run an offer, give the regular price, the sale price and the dates; the FTC's Guides Against Deceptive Pricing apply here just as on Black Friday. If you don't, a practical post (hours, a long-weekend activity) is enough.
Twelve ready-to-use post ideas for February
| When | Format | Idea |
|---|---|---|
| Feb 1 | Carousel | Black History Month: three people or businesses you'll spotlight this month |
| Feb 2 | Story | Groundhog Day poll: "six more weeks of winter?" |
| Feb 5 | Carousel | Lunar New Year menu or products, if your customers celebrate |
| Feb 8 | Short video | King cake from dough to decoration |
| Week of Feb 1 | Image post | Valentine's ordering and reservation deadlines |
| Week of Feb 8 | Design carousel | Valentine's gift guide by budget |
| Feb 10 | Post | Game-day bundle or watch-party pre-orders |
| Feb 12 | Story | Poll: "the big game or date night?" |
| Feb 13 | Story | Last available slots for the weekend |
| Feb 14 | Photo | A simple note from the team, no promotion |
| Feb 15 | Post | Presidents' Day hours or long-weekend offer |
| End of month | Story | Teaser for Women's History Month or St. Patrick's Day |
To produce the carousels in this table faster, our article on automating carousel creation walks through the method. If you run a bakery, our one-month content plan for a bakery has captions you can adapt to Mardi Gras and Valentine's Day.
What should you prepare in January?
- Lock your Valentine's and game-day offers (menus, bundles, deadlines) by January 20.
- Film production videos (king cake, chocolates, bouquets) when production starts, not on the day.
- Reach out to the people you'll spotlight for Black History Month and get their approval early.
- Check the rules for any Super Bowl references in promotional posts.
- Review your January plan: our guide What to post in January covers the handoff.
Which February mistakes should you avoid?
- Talking about Valentine's Day on February 13: reservations and orders are decided well before.
- Treating heritage months as a logo change: without real people or real action, it reads as empty.
- Forgetting the Super Bowl overlap: a date-night post that ignores the game, or a game-day post that ignores Valentine's Day, can miss half your audience.
- Making everything about couples: part of your audience doesn't celebrate Valentine's Day.
February is short, and three of its biggest moments land in the same five days, from Mardi Gras on the 9th to Presidents' Day on the 15th. Scheduling that stretch in advance is the difference between a calm week and a scramble.
How Oposto helps you plan February
Oposto learns your brand from your website and generates posts, carousels and short videos for each moment, adapted to each network. You approve the campaign in the calendar, and Oposto publishes on schedule to Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, X and Pinterest. Try Oposto for free, no credit card required.
Further reading
Frequently asked questions
When is the Super Bowl in 2027?
Super Bowl LXI is scheduled for Sunday, February 14, 2027, at SoFi Stadium in Inglewood, California, the same day as Valentine's Day.
When is Presidents' Day 2027?
Presidents' Day, officially Washington's Birthday, is Monday, February 15, 2027, the third Monday of February.
When is Mardi Gras 2027?
Mardi Gras is Tuesday, February 9, 2027, 47 days before Easter (Sunday, March 28).
Can my business use "Super Bowl" in social posts?
The name and logos are NFL trademarks. Many non-sponsor brands say "the big game" in promotional posts; check the rules before using the name in an ad or offer.